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Core Approach
IDE’s development strategy is based on the notion that
poor rural families can and will invest for their own well-being. IDE
treats poor people as customers rather than recipients of charity.
In its 20 years of experience worldwide and 11 years of
experience in Vietnam, IDE has developed a set of successful market-based
approaches to increase the range of beneficial products and services available
in poor rural areas. IDE’s core approach is to stimulate both demand and
supply for techniques and technologies appropriate for small farms and rural
households. IDE:
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Establishes and strengthens the grassroots private sector – small, largely informal local enterprises – to provide the agricultural inputs, household water and sanitation products, information, and services rural families need to increase the profitability of their small farms and improve family health. |
| Designs and conducts commercial-quality rural mass marketing campaigns to build demand for agricultural techniques, inputs, and services and water supply and sanitation products and services to the level where the grassroots private sector can profitably provide these products to small farm families. |
