IDE’s development strategy is based on the notion that
poor rural families can and will invest for their own well-being. IDE
treats poor people as customers rather than recipients of charity.
In its 20 years of experience worldwide and 11 years of
experience in Vietnam, IDE has developed a set of successful market-based
approaches to increase the range of beneficial products and services available
in poor rural areas. IDE’s core approach is to stimulate both demand and
supply for techniques and technologies appropriate for small farms and rural