At the heart of IDE’s approach is the development of
private sector networks to fuel economic activity and sustainable growth. IDE
builds the capacity of the local private sector to provide scaleable investment
opportunities, advice, and services for poor farm families. These businesses
generally already exist; IDE helps them introduce additional product lines or
services based on poor farmers’ needs. IDE also creates linkages among
enterprises from the manufacturer to retailer level. Private sector capacity
building activities target a range of enterprises of all sizes, including
manufacturers, distributors, retailers, and service providers.
As the market matures, the private sector enterprises
develop a sustainable and expanding consumer base they can respond to on their
own. IDE gradually phases out its support and leaves in place a private sector
system buying and selling products to and from rural families. The system is not
static; new innovations and new information reach rural people through an
adapting, growing private sector.
IDE builds the local private sector at three levels:
local enterprises, supply chains, and output market linkages.