A Summary of IDE

International Development Enterprises (IDE) is a non-profit, non-governmental organization launched in 1981 and registered in the U.S., Canada, the U.K., and Switzerland. IDE has offices in Vietnam, Cambodia, China, Nepal, Bangladesh, India, and Zambia, and operational headquarters in Denver, U.S.

Mission and strategy. IDEís global mission is to enable prosperity for rural families by helping them invest their way out of poverty. Our projects are market driven. IDE stimulates demand for ideas and technologies through sophisticated rural mass marketing and builds networks of small-scale private sector enterprises to provide the products and services rural families need.

IDE Vietnam

Since 1991, IDE has worked in 15 provinces throughout Vietnam. IDE is fully registered with the government of Vietnam with a permit for the establishment of a representative office. The organization has offices in northern and central Vietnam, including an administrative and marketing team in Hanoi, a central program office in Hue, and field offices in Thanh Hoa and Quang Nam. IDE has a core team of 20 local and one international staff member as well as a network of local and international experts used to complement in-house skills.

Organizational structure. Poverty Alleviation and Water and Sanitation are IDE Vietnamís two core program areas. IDEís Director of Programs manages projects from the Hue office, giving IDE a strong presence in the field. IDEís Marketing team conducts social marketing projects in northern Vietnam and provides cross-cutting support in implementation and technical assistance to the Poverty Alleviation and Water and Sanitation programs. The Monitoring and Evaluation and Finance and Administration teams provide necessary support to all of IDE Vietnamís work.

Projects. In past and current projects, IDE Vietnam has implemented rural mass marketing, private enterprise development, and social marketing activities to promote:

Environmentally efficient fertilizer application for rice cultivation

Horticulture production using small-scale drip irrigation

Household water supply and irrigation technology

Improved domestic water-related hygiene practices for blindness prevention

Coconut processing and domestic markets for dried coconut

Tobacco control

Funding. IDE Vietnam funds its operations with support from foundations, non-profit / non-governmental organizations, embassies, and other sources. Past and current donors include the International Trachoma Initiative, Helen Keller International, ICCO, Swedish Red Cross, Danida, Rockefeller Foundation, UNICEF, CIDA, East Meets West Foundation, ANMAT-IFDC, Local Environment Fund, Oxfam Hong Kong, British Embassy, Canada Fund, and the Australian Business Group of Vietnam.


Whilst IDE is a non-profit organization, its projects are implemented through profitable and sustainable small and micro enterprises, growing with the trend of economic liberalization in Vietnam

International Development Enterprises

No. 22, Lane 178, Thai Ha St., Hanoi
 Tel: (+84) 4 3 5147800     Fax: (+84) 4 3 5147802  E-Mail