Trachoma Prevention
Tobacco Control


Globally, rural water supply and sanitation projects have led to smaller decreases in water- and sanitation-related disease than expected. In many cases, the hygiene and sanitation behaviors of the users prove to be equally if not more important than the clean water technologies and latrines in reducing illness and improving community health. Changing health habits requires linking a health issue and positive behaviors to the real motivators for the target audience.

IDE applies rural marketing not only to motivate people to purchase beneficial products, but also to motivate them to adopt improved hygiene and health behaviors. IDE has expertise in social marketing, using the principles of commercial marketing research, campaign design, and delivery to spur changes in behavior. Rather than simply transferring health information, social marketing campaigns combine an understanding of people’s knowledge, attitudes, and practices concerning an issue with an understanding of their fears and hopes to design messages that motivate behavior change.

Whilst IDE is a non-profit organization, its projects are implemented through profitable and sustainable small and micro enterprises, growing with the trend of economic liberalization in Vietnam

International Development Enterprises

No. 22, Lane 178, Thai Ha St., Hanoi
 Tel: (+84) 4 3 5147800     Fax: (+84) 4 3 5147802  E-Mail