Tobacco Control

Smoking kills one in 10 adults worldwide. By 2030, one in six, or 10 million deaths per year, will be attributable to smoking, more than any other single cause of death. Tobacco companies are rapidly turning to the developing world as a primary market: by 2020, seven out of every 10 people killed by smoking will be in low- and middle-income nations. China, India, Southeast Asia, and the Western Pacific will be among the worst affected regions. 

In Vietnam, more than 50% of men smoke. The World Health Organization estimates that 7.5 million Vietnamese people alive today, or 10% of the population, will die of smoking related causes.

To address this enormous public health challenge, the Government of Vietnam created the Vietnamese Committee on Smoking and Health (VINACOSH) to carry out the comprehensive and ambitious Government Resolution on National Tobacco Control Policy developed by the Ministry of Health. 

With the support of the Rockefeller Foundation, IDE is collaborating with VINACOSH to build the capacity of the committee to lead a successful social marketing program for tobacco control in Vietnam.