kills one in 10 adults worldwide. By 2030, one in six, or 10 million deaths per
year, will be attributable to smoking, more than any other single cause of
death. Tobacco companies are rapidly turning to the developing world as a
primary market: by 2020, seven out of every 10 people killed by smoking will be
in low- and middle-income nations. China, India, Southeast Asia, and the Western
Pacific will be among the worst affected regions.
Vietnam, more than 50% of men smoke. The World Health Organization estimates
that 7.5 million Vietnamese people alive today, or 10% of the population, will
die of smoking related causes.
address this enormous public health challenge, the Government of Vietnam created
the Vietnamese Committee on Smoking and Health (VINACOSH) to carry out the
comprehensive and ambitious Government Resolution on National Tobacco Control
Policy developed by the Ministry of Health.
the support of the Rockefeller Foundation, IDE is collaborating with VINACOSH to
build the capacity of the committee to lead a successful social marketing
program for tobacco control in Vietnam.