a water pump at a rural home not only reduces common water related diseases like
diarrhoea, dysentery, and cholera, but also provides income opportunities
through irrigation of home gardens, water for raising animals, and small-scale
enterprises like ice making.
the support of ICCO, IDE started promoting the use of hand pumps and tube-wells
in rural Vietnam for both garden irrigation and domestic water supply in 1995.
IDE has strengthened and established profitable supply chains
consisting of manufacturers, distributors, well drillers and pump installation
teams. These small businesses, collectively employing more than 200 people,
provide hand pumps and drilled wells with guarantees and after-sales services
for as little as $30. Since 1995, these businesses have sold and installed more
than 64,000 pumps in Thanh Hoa, Thua Thien Hue, and Quang Nam provinces.
start-up phase of the project, IDE conducted rural marketing
including meetings to motivate hamlet and union leaders, group meetings of
potential customers, self employed sales agents, open-air display stands at
rural marketplaces, rural video shows, posters, and leaflets to stimulate sales
throughout the countryside.
businesses now manage their own marketing efforts with no external support, and
continue to install nearly 1,000 pumps per month. Rural families are
continuing to buy more than 10,000 hand pumps per year from private sector
enterprises, representing a continued user investment of
$300,000 annually. In
rural areas that have electricity, microenterprises have adapted their
businesses by adding electric pumps to their portfolio of products and services.
This program demonstrates that it is possible to motivate
families to purchase water supply technologies and to build the capacity of the
private sector to supply those technologies without the use of subsidies.
on its interest in unsubsidised, market-based rural water supply development,
the Swiss Development Cooperation (SDC) funded an appraisal and documentation of
IDE’s hand pump program. Click here to download this
Follow the links on the sidebar to read about individual
families’ and local entrepreneurs’ experiences with hand pumps.